As we move further into 2018 we see continuous changes in traditional consumer demographics. This could be due to the recession we experienced about a decade ago. It could also be a result of the baby boomer generation getting older and downsizing their possessions. Even the next generation may be influencing consumer demographics in a way no one could predict. Whatever the cause, the fact is that demographics continue to change. Now, more than ever, it’s more difficult to reach the customers you need. For example, if your company sells aftermarket parts to motorcycle owners you may be wondering how to find motorcycle owners and make a connection.
The motorcycle industry is one that has taken a longer time to recover from the economic downturn. Now, it’s gradually making its return, however the demographics are changing significantly. This poses a problem for businesses who hope to advertise to people interested in motorcycles and associated products and services. Thankfully, DataMasters has recognized this problem and is making it easy for companies like yours to reach the customers they need.
This is all possible through a marketing technique called targeted direct marketing. This form of advertising targets individuals who are significantly more likely to be interested in what your company offers. Once you have a targeted list of names and addresses, you simply design an advertisement for that group and send it to them directly. This type of advertising is much more effective than traditional forms such as billboards, newspapers, and commercials on television or radio.
Targeted direct marketing revolves around a list of names and addresses of your target customers. This list is obtained through data management companies like DataMasters.
The exact specifications of your mailing list depend on your company’s needs. Each company is different so each list of future customers is unique. Think about your marketing goals and what you want to get out of your advertising campaign. This will help you understand what type of list you need.
For example, if your business is mechanic shop that specializes in motorcycle repair and maintenance, it makes sense to advertise locally. Instead of trying to figure out how to find motorcycle owners to advertise to for yourself, reach out to DataMasters.
Begin by letting us know about your target area. It may be a radius from your business, zip code, city, or state. Once we’ve nailed down the targeted area we can add additional filters. If you prefer to focus on Harley Davidson motorcycles then we can target individuals who own that brand of motorcycle. Likewise, if you prefer to work on older motorcycles then we can target individuals owning motorcycles manufactured in specific years.
Filtering a list to match your targeted customer profile is easy. We have many search parameters to ensure you’re reaching the customers you need. We can also narrow the list down by gender, income, homeownership, and much more. And we aren’t limited just to lists of motorcycle owners. We have an extensive automotive database which can put you in contact with thousands of people owning various types of vehicles. The best part is, it’s all based on who you want to contact.
Once you’ve got your mailing list in hand, the next phase begins. This involves the design and delivery of a streamlined advertisement. Since you know exactly who you’re advertising to, designing the perfect advertisement is easy. Begin with an image which appeals to your target customers. Next, add enticing advertising copy to introduce them to your product or service. Finally, your advertisement should close with a call to action.
The call to action is what you want the potential customer to do after they see your advertisement. For some businesses, such as insurance companies, this may involve calling for a quote. For others, it may mean visiting a website to browse products. You may even have a call to action to encourage people to visit your place of business or an event. There are many options to choose from and it all depends on how you want to grow your business.
Some of our clients even choose to order multiple lists. This is especially useful for companies that provide a variety of products or services. For example, if your company sells accessories for motorcycles and all-terrain vehicles then you may consider getting a mailing list for each group. This allows you the ability to create an advertisement that appeals specifically to each group versus trying to entice them as a whole. Many motorcycle and ATV owners may not have a lot in common. As a result, any advertisement trying to appeal to both groups at once is much more likely to miss its mark. Whereas two advertisements designed to appeal to their respective groups are much more effective.
Any mailing list is only as good as its source. Here at DataMasters we take data seriously. We operate within the parameters of state and federal laws to ensure we’re collecting our information legally. We also focus on gathering data from reliable sources. This, combined with our monthly updates, ensures we have the most accurate information available. We take pride in our near perfect accuracy rate and know you’re getting the best list we can provide.
Our data experts also go the extra mile to ensure you get started on the right foot. We will walk you through the entire process, taking care to answer any questions along the way. Our team can also assist with advertisement templates and ensuring you receive the best possible rates on postage. We are truly dedicated to helping our clients succeed.
You no longer have to worry about how to find motorcycle owners because we can deliver a targeted list directly to you. Targeted direct marketing is affordable and has a fantastic rate of return. Give us a call to get started today.