Marketing with Motorcycle Owners Mailing Lists

Benefits of Using Mailing Lists by Neighborhood
April 27, 2018
Marketing with Harley Davidson Owners Mailing Lists
May 18, 2018

Marketing with Motorcycle Owners Mailing Lists

The motorcycle industry is changing. This means it’s now more difficult for companies specializing in motorcycle products or services to track down new customers. Don’t fret! DataMasters can help you reach these customers and expand your business using motorcycle owners mailing lists.

Today’s motorcycles are both beautiful and powerful. There are many makes and models available to fit the needs and wants of a wide range of motorcycle owners. In fact, the people who own motorcycles are quite a diverse bunch. Harley-Davidson leads the way when it comes to motorcycle sales. Next in line is Honda Motors, Yamaha, and Polaris.

Since the recession ten years ago, motorcycle sales have been down. We’re just now starting to see a recovery as more people become comfortable with the economy and begin purchasing these incredible machines. California motorcycle owners are leading the way in purchases, followed by those in Florida, then Texas. Nationwide, there are about three motorcycle owners for every 100 people. Wyoming actually leads the way in this category with around seven motorcycle owners for every 100 people.

Why You Need Motorcycle Owners Mailing Lists

Motorcycle owners mailing lists are playing a bigger role than ever when it comes to advertising. This is because of the changing demographics. Historically, motorcycles were typically owned by men. However, more and more women are choosing to purchase motorcycles for themselves. It’s important for companies selling motorcycles to recognize this trend and adapt. If they continue to focus their marketing efforts solely on men, then they’re missing out on a large portion of the market.

Another shift we’re seeing when it comes to motorcycle demographics is age. The motorcycle industry is starting to lose favor among individuals under the age of 25. These younger people are not being drawn to motorcycles as they have in the past. Instead, the median age of motorcycle owners is creeping up to around 50 years of age. This is a considerable jump considering the median age was 32 back in 1990 and a slightly higher 40 back in 2009.

Motorcycle owners mailing lists allow you to reach this variety of motorcycle owners easily. You’re then able to offer them your products or services without wasting money advertising to people who have no interest in motorcycles. Since it’s growing increasingly more difficult to know who owns a motorcycle, these mailing lists are important. They put a list of names and addresses of motorcycle owners in your hands for your advertising needs. You no longer need to waste countless hours trying to figure out whom to advertise to. We’ve done the hard work for you.

Surprising Motorcycle Demographics

When many people or companies think about motorcycle owners, they have a set image in their mind. However, the actual demographics may surprise you. Motorcycle ownership is gradually becoming a wealthy pursuit. This means that the average income of motorcycle owners has risen over the past few decades. What once was considered a low-cost form of transportation is now more of a luxury item. These individuals spend more money on models with more features and comfort. They also tend to invest in aftermarket parts and maintenance to keep their motorcycles looking great and running well. The median household income for motorcycle households is nearing $65,000 per year. These owners typically have attended college or post-graduate school and over 70 percent are employed, with another 15 percent being retired. And, while off-road motorcycles are loved by many, nearly 3/4ths of motorcycles sold are on-highway bikes.

Benefits of Motorcycle Owners Mailing Lists

Using motorcycle owners mailing lists gives you a direct connection to your future customers. Gone are the days where companies would blindly throw money around in an effort to snag a few customers. These days, the best advertising methods use a calculated targeted approach to reach those consumers much more likely to purchase your products or services. This method of advertising works to everyone’s benefit. Companies save money by only advertising to those who have interest in what they have to offer. Consumers also benefit because they’re not receiving advertisements irrelevant to their wants and needs.

The best part is that motorcycle owners mailing lists can be used in so many ways and by so many businesses. For example, if your company offers automobile and motorcycle insurance and you’d like to increase your motorcycle clientele, you can use motorcycle owners mailing lists to advertise directly to people who already own motorcycles. If your company sells aftermarket motorcycle parts for Harley-Davidson, then you can target Harley-Davidson owners.

You can also apply what you know about your current customers to your advertising. For example, let’s imagine you sell motorcycle apparel and accessories. You may look at your current customers and see which accessories and apparel appeal to which types of motorcycle owners. Perhaps Harley-Davidson owners prefer a different look than those who own a Yamaha. You’re then able to target the group or groups of your choice and advertise the products and services they’re more likely to want.

Choosing a Data Company for Mailing Lists

The strength of good motorcycle owners mailing lists depends on the company where you purchased them. There are many data companies out there offering discounted lists because they have old information. The data they have may no longer be relevant to your needs. People move, they buy or sell their motorcycles, and they asked to be removed from calling lists.

Here at DataMasters, we pride ourselves on our ability to provide motorcycle owners mailing lists with over a 97 percent accuracy rate. We update and scrub our lists regularly to ensure we always have the most up-to-date data available. We also operate within full compliance of all state and federal laws.

When it comes to expanding your customer base, nothing can beat a list of potential customers in your hand. Our experts are standing by to help provide you with this valuable information and understand how you can maximize its potential. We even have services to help ensure you get the best available price on printing and shipping rates.

Don’t delay any longer, call DataMasters today at (469) 549-1800 for more information on using our motorcycle owners mailing lists.