Consumer Purchase Behavior and Tendencies
DataMasters now offers a Database of 3370 different Consumer Predictor Models that estimate with a high probability rate Existing Consumer Product and Service Relationships, as well as accurately predict Specific Future Consumer Purchases.
Need to reach a specific consumer group? DataMasters got you covered!
The Data Modeling that we and our data partners utilize enables Direct Marketers to select the target audience in a highly systematic way and to reach the intended consumer group in an effective and results-oriented manner.
This state-of-the-art Consumer Data Modeling utilizes multiple contributing data details, but is derived primarily from Media Search Patterns along with previous Digital Transactional Data. The resulting data is typically 80% accurate with a 5-point margin of error.
Main Categories Available
We have the Models categorized into 16 Main Categories with 3370 unique selections available.
Please select the appropriate audience from the below model groups:
- Automotive Related Preferences
- Business Related Activity
- Communication Tendencies
- Credit Card User Details
- Financial and Banking Related Consumer Activity
- Generalized Consumer Behavior Patterns
- Grocery Product Purchase Patterns
- Health Related Purchase Activity
- Insurance Product Purchases and Current Insurance Carrier
- Investment Activity
- Consumer Retail Purchase Behavior
- Media Use Patterns
- Non Profit Relationships
- Political Affiliations and Activity
- Technology Brands Used
- Travel and Entertainment Activities
The Data is designed for Direct Mail and Telemarketing.
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