Consumer Purchase Behavior and Tendencies
DataMasters now offers a Database of 3370 different Consumer Predictor Models that estimate with a high probability rate Existing Consumer Product and Service Relationships, as well as accurately predict Specific Future Consumer Purchases.
Need to reach a specific consumer group? DataMasters got you covered!
The Data Modeling that we and our data partners utilize enables Direct Marketers to select the target audience in a highly systematic way and to reach the intended consumer group in an effective and results-oriented manner.
This state-of-the-art Consumer Data Modeling utilizes multiple contributing data details, but is derived primarily from Media Search Patterns along with previous Digital Transactional Data. The resulting data is typically 80% accurate with a 5-point margin of error.
Main Categories Available
We have the Models categorized into 16 Main Categories with 3370 unique selections available.
Please select the appropriate audience from the below model groups:Automotive Related Preferences
Business Related Activity
Credit Card User Details
Financial and Banking Related Consumer Activity
Generalized Consumer Behavior Patterns
Grocery Product Purchase Patterns
Health Related Purchase Activity
Insurance Product Purchases and Current Insurance Carrier
Consumer Retail Purchase Behavior
Media Use Patterns
Non Profit Relationships
Political Affiliations and Activity
Technology Brands Used
Travel and Entertainment Activities
The Data is designed for Direct Mail and Telemarketing.