There are many companies out there all trying to find innovative ways of marketing to motorcycle owners but struggling in finding an effective method. Typical advertising channels such as television, radio, and billboard advertisements are rather costly. They also don’t provide a great return because they advertise to anyone who sees them, regardless of if they might be interested in the advertisement.
The ideal form of advertising is now targeted direct marketing. With this method, you advertise only to those individuals who are more likely to have interest in what you’re offering. For example, if your company sells motorcycle replacement parts it doesn’t make much sense to advertise to people who don’t own motorcycles. Sure, you may catch the attention of some people who do, but for the most part you won’t. Now, if you advertised purely to motorcycle owners then you’re much more likely to drum up some business for your company.
The end result is a lower cost for each individual you advertise to, plus a better return because they already have some interest in what you’re offering. As you can imagine, this is a very powerful marketing method when done correctly. Nearly every company looks for ways to lower advertising costs while increasing the response to the advertisement. Targeted direct marketing is an affordable and effective method that is really taking the nation by storm.
Finding and Marketing to Motorcycle Owners
The first step when it comes to marketing to motorcycle owners is finding them. This task alone may seem daunting, but don’t worry. Data management companies like DataMasters contain the information on millions of consumers across the country. The easiest way to find motorcycle owners is through one of these companies. They can organize their data according to your needs and provide you with a list of the names and addresses of motorcycle owners for advertising purposes.
For many businesses, the stipulation of owning a motorcycle isn’t enough to match their target customer profile. Thankfully, there are additional filters you can apply to really hone in on your ideal customer. For example, if your business is local to a specific area, you can request that your list only include motorcycle owners in the cities surrounding your business. Likewise, if your company operates on a national level but only sells parts for Honda motorcycles then you can limit the list to people who own Honda motorcycles.
Location and motorcycle type aren’t the only filters when it comes to targeted direct marketing. You can also select gender, age, average household income, homeowners, recreational vehicle owners, and much more. We truly make it easy and possible to reach the customers you designate.
Maximizing Your Marketing to Motorcycle Owners
The only thing that’s better than a targeted list of your ideal customers is two or even three targeted lists. In fact, your company may benefit from a larger number of these mailing lists. It’s all in how you approach this method and what your company offers.
Many companies offer a wide range of products and services that appeal to a number of people. For example, insurance companies offer motorcycle insurance, automobile insurance, homeowners insurance, renters insurance, and more. In this example, marketing to motorcycle owners only takes care of one portion of their potential customer pool. Thankfully, you’re able to request additional lists based on your needs. So you may also request a list of those who own automobiles, as well as homeowners, and maybe another list for renters. This allows you to create an advertisement that appeals to that select group.
However, if motorcycle owners are your businesses only customers, you can still benefit from this method. This is because motorcycle owners have different preferences depending on which type of motorcycles they own. For example, someone who owns a Harley Davidson may not be interested in what you have to offer to people who own off-road motorcycles and vice versa. So your target group for a specific product or service line may vary from your overall target group. This means you could benefit from narrowing your list into two or more segments. You can then create personalized campaigns for marketing to motorcycle owners with different interests.
Where Does all This Information Come From?
This all may seem like a great idea but you might be curious as to where all of this data comes from. We understand and have no problem sharing that information with you. Here at DataMasters, we have over six million names and addresses for motorcycle owners across the nation. All of this information was acquired in accordance with all federal and state laws. We take data seriously and would never do anything to put your company or ourselves at risk.
The data comes from multiple reliable sources including warranty cards, motorcycle product purchasing information, motorcycle manufacturing companies, vehicle service and repair information, and online surveys. These are just some of the sources we use to put together one of the largest databases in the country. Our information is updated monthly to ensure we add new motorcycle owners while removing those who no longer own motorcycles. We also are careful to remove anyone who’s opted out of receiving marketing information. This means we have one of the highest rated databases as far as accuracy and reliability goes. You get more bang for your buck with us.
There are imitation companies out there but it’s important to be weary of these. They may not be clear about where they receive their data and how old it is. The last thing you want to do is shell out good money for a bad list.
If you have any questions about our sources or our process, our data experts are standing by. Not only can they answer any questions you might have, but they’ll help you through the process from start to finish. We even can help find the right advertising template for you and get you the best postage rates. Our goal is to help your business succeed.