What Is a Multiple Listing Service (MLS)
An MLS, or Multiple Listing Service, is an electronic database maintained and updated regularly by real estate professionals. It is a powerful tool that contains data about properties for sale, such as the number of bedrooms, square footage, and the year the home was built.
Direct Marketing to New Homeowners Using Daily MLS Real Estate Transaction Lists
When businesses can get updated information on recently sold homes, they can act quickly to send out mailers to the home’s address advertising their products and services. At DataMasters, we understand how important it is for our clients to reach the customers their business has been looking for. With direct marketing, effective mailing lists designed for your target audience, and a daily list of homes that have been sold, we can help you find new customers in strategic, targeted markets.
The DataMasters Daily Real Estate Transaction List contains information for newly purchased real estate owners and is completely customizable for your needs. Our data customization is extremely powerful, and our highly trained, experienced data specialists work with you to ensure you reach potential customers who fit your target customer profile and are most likely to do business with your company.
The DataMasters Daily Real Estate Transaction List includes information such as:
- Address of the home, including the city, county, state, and zip code
- If the home is new construction or not
- The year the home was built
- The architectural style and building style
- Number of floors/stories
- Square footage
- Number of bedrooms in the home
- Number of bathrooms in the home
- Type of heating and cooling
- If there is a ceiling fan, fireplace, or vaulted ceilings
- The home’s exterior material (e.g., brick, stucco, wood siding, metal siding, vinyl siding)
- What appliances were included with the purchase of the home
- Patio type
- School district
How Does Direct Marketing Work?
Direct marketing relies on presenting information directly to an individual customer instead of through a mass distribution marketing channel like TV ads or radio ads. Delivery methods often used with direct marketing campaigns include mail, email, social media posts or direct messages, text messages, telemarketing, mail-order catalogs, promotional flyers and coupons, and door-to-door visits. You’ll identify a target demographic for a direct marketing campaign and create a custom advertisement that appeals to that specific group.
Unlike other advertising mediums, direct marketing lets you know exactly who you’re reaching. Once you have your custom advertisement and your targeted marketing list from the daily MLS real estate transaction list, you simply send your ad out using your chosen delivery method.
How Do Business Mailing Lists Work?
Business mailing lists provide businesses with a targeted list of potential customers most likely to need their product or service. This leads to a much higher success rate compared to other non-targeted advertising methods like billboards, newspapers, television, and radio ads.
| Residential Property Sub Types | Other Property Sub Types |
|---|---|
| Apartment | Agriculture |
| Cabin | Boat Slip |
| Condominium | Business |
| Duplex | Deeded Parking |
| Manufactured Home | Farm |
| Manufactured On Land | Hotel/Motel |
| Mixed Use | Industrial |
| Mobile Home | Mobile Home |
| Multi Family | Retail |
| Quadruplex | Stock Cooperative |
| Single Family Residence | Timeshare |
| Townhouse | Unimproved Land |
| Triplex | Warehouse |
What Are Targeted Lists?
A targeted or targeted marketing list is a list of customers in your target audience used for marketing. Targeted marketing lists can help your business. They are created from information collected and inserted into a specialized database. This specialized database can be sorted based on several different filters. Selecting filters matching your target customer profile helps you create a list of potential customers with the same qualities as your target customer. This means they will likely be interested in the product or service you are offering.
How Can Daily MLS Real Estate Transaction Lists Benefit My Business?
DataMasters can provide detailed lists that can be set for a target area or specific home features. The information in our Daily MLS Real Estate Transaction List is updated daily, so customers on the mailing list will always have the most current information. This list type would suit service providers who take a targeted marketing approach and wish to advertise only to those they can assist.
Examples of How the DataMasters Daily MLS Real Estate Transaction List Can Help Businesses Gain New Customers
- Siding companies can target owners of newly sold homes that are older and may need new siding.
- Heating and cooling (HVAC) companies can target homes with only a particular heating or cooling system type.
- Landscape companies can focus on targeting new homes since they often need landscaping.
- Restaurants might want to send new homeowners in a specific neighborhood or zip code a “welcome to the neighborhood” coupon.
The Datamaster’s Daily MLS Real Estate Transaction Lists Can Increase Your Business’s ROI and Help You Gain New Customers
At DataMasters, our MLS real estate transaction lists are updated daily, and clients who purchase these lists can really narrow down their target audience, which will save money on advertising. This translates to a higher ROI because your business will only advertise to people needing your services.
Our data experts will help your company utilize daily MLS real estate transaction lists to reach your target audience effectively. With their help, you’ll be reaching your prospective customers in no time.
Call DataMasters today at (469) 549-1800 or toll-free at (800) 897-1183 for more information on direct marketing.
