The motorcycle market is finally making a decent return from the economic changes that occurred a decade ago. As the industry continues to grow, many companies that market to motorcycle owners are struggling to find their customers. This is largely due to the changing demographic of the motorcycle market. Before the recession, companies knew the types of people more likely to own motorcycles. Now that general customer idea is changing. Thankfully, DataMasters is here to help you reach these new customers using Harley Davidson owners mailing lists.
Harley Davidson owners make up the majority of all motorcycle owners by a significant portion. However, despite the rise in the motorcycle industry overall, Harley Davidson has seen reduced numbers as their market share diminishes. This led to Harley Davidson’s expansion of motorcycle riding promotions to target individuals that didn’t fall in the traditional demographic for Harley Davidson owners.
Mailing lists are a collection of names and contact information. When created properly, these lists can generate thousands of new leads depending on your needs. A data management company, like DataMasters, collects the information from reliable sources in compliance with all federal and state laws. The data is compiled to create a massive database that is customizable based upon business needs.
Businesses like yours reach out to companies like DataMasters to secure mailing lists to use for advertising purposes. You then provide a list of parameters and, in return, receive a list of people falling within those set guidelines. For example, if you want to advertise to Harley Davidson owners in California simply give us that information. We’ll supply you with Harley Davidson owners mailing lists for the state of California.
Once you have the desired mailing list, you create an advertisement targeted for those individuals. Advertising to a select group of people in this manner helps you get a greater return on your advertising budget. Not only do you spend less overall by only advertising to individuals more likely to be interested in what you offer, but you get an incredible response.
You can even add additional filters to narrow the list further. For example, if you sell women’s motorcycle apparel then you can narrow the list to women. If you operate in a specific area, you can narrow it by city, zip code, or proximity to your business address. You even have the ability to create a list based on the age of the motorcycle. The possibilities are endless.
Targeted direct advertising allows you to create advertisements that are quick, easy, and targeted to your ideal customers. Now, with a wider demographic, it’s more difficult to track down people who own motorcycles, much less a specific brand of motorcycle. That’s where these mailing lists come in. You no longer have to worry about tracking these people down yourself. DataMasters does the heavy lifting and all you have to do is create a connection with these potential customers.
Harley Davidson owners mailing lists can be effectively put to use by a number of companies. If you sell aftermarket parts for Harley Davidson motorcycles, if you sell motorcycle insurance, and even if you sell parts, accessories, or apparel these Harley Davidson owners mailing lists can help you.
When you’re ready to use your Harley Davidson owners mailing lists there are a few strategies. First, think about what you want the potential customers to do once they see your advertisement. Do you want them to visit your website? Do you want them to visit your brick and mortar store? Or do you want them to attend an event? The choice is yours and these are just a few examples of the possibilities.
Whatever the goal, these mailing lists are a great tool. Your advertisement is custom made and sent to the individuals on the mailing list. It will be delivered in the method of your choosing: phone, email, or to their physical address. The most effective form of communication via this method of targeted advertising tends to be through the mail. This allows potential customers to view the advertisement during their free time rather than getting an inconvenient phone call or losing it in their overcrowded email box.
Another benefit of sending a physical advertisement is that people can take it with them, stick it in their purse, or even place it on the fridge. There are a number of things you can add to your advertisement to make it easy for the potential customer to use. For example, if you want them to come in to your physical store then you can include a small map. If you want them to visit a website you can use a QR code. In either case, you can also add a coupon of some sort.
Adding a coupon helps in other ways, too. For example, as customers redeem the coupons, you can track the effectiveness of the campaign and the coupon.
If you want to reach the right people you’ll want the right list. Finding the right list means finding a data management company that operates well within all aspects of the law. You’ll also want to make sure they update their information regularly. At DataMasters, we pride ourselves on the accuracy of our data. Our information is updated regularly to ensure people who opt out of advertisements are removed. We also add the thousands of new motorcycle owners every month and remove those who no longer own their motorcycle.
The best part is, that we are more than just Harley Davidson owners mailing lists. We have every type of data you can think of. If you sell insurance then you can use these lists to reach motorcycle owners, vehicle owners, home owners, renters, just about any one you need to reach. The same goes for any other business. Once you start with us and see your incredible results, you’ll want more.