Marketing to Car Owners Boosts Business in Automotive Industry

Automotive Aftermarket Marketing Campaigns for Direct Mail
July 22, 2017
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August 21, 2017

Marketing to Car Owners Boosts Business in Automotive Industry

Marketing to car owners is a great way to boost profits for your automotive business. Targeted marketing is quickly becoming the advertising method of choice. Incredible results can be achieved at affordable costs and in a reasonable time. Consumers are tuning out from internet, television, and radio advertisements. Everywhere consumers go they’re bombarded with advertisements. They train themselves to gloss over the assault of ads to find the information they’re looking for. Thankfully, there’s a great alternative advertisement strategy that has proven to be effective. Direct mail provides a far more effective way to reach customers.

DataMasters helps clients find their target customers. You can then deliver customized advertisements to them directly through the United States Postal Service. You also have the option to reach these individuals directly by phone or through email. However you prefer to reach these customers, you can rest easy knowing that they are people who are more likely to need your products or services.

Using a Database for Marketing to Car Owners

The DataMasters automotive database houses data for millions of individuals and households with important information. This information is acquired legally from public information sources. The database also includes information that individuals have volunteered through surveys and other various methods. Using this information you can create a list of individuals who meets the criteria of your target customers.

The Steps to Database Marketing

The first step in this laser focused type of advertising is determining who your target customer is. Think about the traits they have and how your business can help them. Create a profile of your target customer. Focus on their various traits. Do they own their home? Do they have children? Are they at a certain level of income? Do they drive a specific type of vehicle? Do they seem to prefer a specific vehicle manufacturer? In the end, you should end up with a target profile. This great starting point will help you find customers that mirror these traits.

You’ll then want to obtain a high-quality, up-to-date database from a professional company. It’s also important that the company you do business with follows all state and federal requirements. You don’t want to get in trouble for using information that was obtained illegally. Thankfully, DataMasters is a company you can trust. We have top-quality, current information that follows all laws and regulations.

You then simply apply the traits of your target customers to the database to generate a list. You can do this by using qualifying filters such as location, age, income, household size, if they own their home or rent, as well as a number of other qualifiers. Our automotive database specifically includes information pertaining to the vehicles they own or lease as well.

This means you can narrow down the database to find very specific customers. These additional searchable items include vehicle manufacturing companies, types of vehicle, vehicle model, and so much more. This is a fantastic tool for companies in the automotive industry.

Who Benefits from this type of Marketing to Car Owners

There are a number of companies that benefit from this style of targeted marketing. Marketing to car owners is used by automobile servicing companies, detailing companies, vehicle warranty companies, and aftermarket companies. Auto mechanics also benefit from this style of advertising because they’re able to reach targeted owners of vehicles that have defects. Law offices also use this information in this way to help find victims for class action lawsuits. Not to mention auto dealers who target owners who are due for a vehicle upgrade and insurance companies who can offer automobile insurance.

A great number of companies can benefit from this type of targeted marketing in the automotive industry. It’s a great way to boost income by reaching customers who are far more likely to use your products or services. DataMasters is a leader in this industry. We provide high-quality, current information. The DataMasters database also has a 97% accuracy rate for reaching owners who drive a specific vehicle. This means that you get accurate results each time you use our database. We provide high quality service and information to companies just like yours.

Benefits of Direct Marketing to Car Owners

The benefits of this style of marketing don’t stop at the advertising company. This type of advertising is also more beneficial to all your potential customers. Customers no longer have to fight through endless advertisements to find the products and services they want. Flyers for advertisements specific to their situation, vehicle, and lifestyle feature products and services they’re interested in. This is what makes targeted advertising so successful for so many companies. You’re reaching the people who want what your company offers.

Not only can our database help you reach and connect with customers, but you can customize each advertisement campaign. Showing each target customer group how your products or services can enrich their lives specifically helps increase your return on investment. This can be anything from advertising warranties to service locations and services to people who own Ford Mustangs, to aftermarket parts for people who own specialty cars that owners prefer to customize. With the information of over 211 million people you can see that there are so many possibilities for this type of marketing.

DataMasters Helps Businesses like Yours Succeed

Our expertly trained staff has been helping companies just like yours increase profits for decades. We want you to reach your full potential while helping customers find the products and services they need. Our data professionals can help you understand how to use the database to your benefit. We can also walk you through the process of creating an advertisement that complies with the United States Postal Service direct mail program. We also offer printing services for your advertisements.

Don’t burn through your precious advertising budget on campaigns that fall short and provide little return. Take advantage of this focused advertising method and reach the people who need your company the most.

Call DataMasters today at (469) 549-1800 for more information on using direct mail to improve your strategy for marketing to car owners.