When you run a business that specializes in one thing or another, sometimes it’s difficult to find your target customers. However, the answer to this problem may be easier than you think. There’s one advertising method that really puts the ball in your court. It’s more effective than newspaper, television, and radio ads because you’re reaching out to the people already interested in what you’ve got. I’m talking about targeted marketing lists. And if you’re in the automotive industry, then auto mailing lists just may be your best bet for success.
An automotive mailing list is essentially a database storing information for millions of customers across the country. In this database you’ll find information on demographics such as income level, location, if someone is married or has children, their level of education, and so much more. You may be wondering what you’d do with such a massive amount of information. Filters are the answer.
Using filters, the data is sorted into reasonable sections. But how do you know which filters to use? It really comes down to what kind of business you run. For example, if you’re a mechanic that specializes in Dodge vehicles, you’d want to target customers around your place of business. You may choose a 10 mile radius, 30 miles, or even 100. The choice is yours. But whatever you choose, you’ll want to take your competition into consideration. Are you offering something that will entice customers to drive the extra mile to choose you over your competitors? If not, then advertising to people further away may be a waste of your time and money. Only you can make that call.
Not only can you filter the data by location, but you can directly target anyone owning Dodge vehicles, or any other make or model of car or truck.
Once you’ve got your filtered list, the next step is to think about an advertising campaign. Your exact advertising style and method will depend on what you’re trying to sell. For example, if you’re a car warranty company, then you may want to target customers state-wide who own a vehicle that has a manufacturer’s warranty that is about to expire. Thankfully, an auto mailing list will let you sort the data by year, make, and model.
Whereas, if you own an aftermarket parts company with a focus on Dodge trucks, then you’ll want to target truck owners. You may even limit your data to specific years, makes, or models that you carry parts for. If your company sells tires, target customers who have vehicles that use the tires you’re putting on sale. There are hundreds of ways to utilize this data to your benefit.
Creating an ad that appeals to your target customers is easy when you understand what your target customers want. If you’re a Dodge dealership trying to appeal to nearby customers who own boats, you may want to feature a picture of a beautiful truck towing a boat, or even backing one up into a lake. If you sell tires, show an image of a truck using the tires you’re trying to sell in a fun and interesting way. The only limits here are your imagination.
Once you’ve got a solid image to grab people’s attention, you’ll want big, bold, typography to lure them in for a closer look. Many companies use specific keywords to entice potential customers. These include:
The exact words you’ll use will tie in with the current promotion you’re running and your marketing plan. From there, you’ll present the offer in clear, easy to understand language. People don’t like it when ads use confusing language or hint that they’ll have to jump through a bunch of hoops.
The goal is to make the advertisement visually appealing, easy to read, easy to understand, and enticing.
Now that you know what to do with a targeted mailing list, you’re probably wondering how to get one. It’s actually fairly easy, if you know where to look. The complications arise when you take the various state and federal laws into consideration. These laws protect people’s privacy by limiting how this sort of data can be collected. There are also ways for people to “opt-out” of these kinds of lists. If you contact someone who’s information has been obtained illegally or someone who’s on a non-solicitation list then your company could be facing some pretty serious fines.
Thankfully, there are companies out there like DataMasters. We go the extra mile to ensure all our information is legal. We follow state and local laws. Our staff also regularly updates our information so we always have the most current collection of names, addresses, email addresses, and phone numbers. In short, you can count on us for high-quality lists that won’t jeopardize your company.
With DataMasters, you have the option to filter your list by a variety of demographics including:
We can even sort by interests. If you’re trying to reach Dodge truck owners that hunt to sell them customized hunting accessories for their truck, we can help. If you run your own insurance business and want to increase the number of truck owners, we’ve got a list for that. We can build a customized list for every need. We can also help you understand what you need to do to send out direct mail campaigns directly to the people on your list. Our staff is standing by to help answer any questions you may have about the entire process.