Medical Alert Device Marketing is often difficult. This is because the people who are most likely to need a medical alert device don’t appreciate being shown as impaired. Many companies go about their medical alert device marketing strategies all wrong. The most memorable of these advertisements is the television commercial depicting a woman who had fallen and couldn’t get up. While this scenario does happen, no one wants to feel the way that woman was portrayed.
Thankfully, there’s a better way to market. DataMasters has one of the biggest, most detailed databases available. This database allows you to market specifically to individuals who are more likely to purchase your product or service. It also allows you to customize your advertisements for specific groups.
Using a Database for Your Medical Alert Device Marketing Strategy
Television commercials are expensive and quickly becoming obsolete. They cast a large net in hopes of bringing in a few fish. A much more effective way of marketing is through direct mail. Using databases such as the DataMasters Senior Citizen Database, gives you a direct line to your customer. Compiled from public and volunteered information our database provides addresses, phone numbers, and email addresses for hundreds of thousands of senior citizens.
Not only are you reaching a key demographic for your medical alert device marketing, but you can narrow the database even further. You can base your target audience on your model target customer. Think about what people can specifically benefit from your product or service. You can sort and filter the database by age, condition, location, interests, and much more.
Once you have a focused group of marketing targets you can create your direct mail campaign. Design advertisements that are appealing to this group. The advertisements will be sent directly to the people on your list. You no longer have to worry about missing your mark with your advertising. This direct approach also saves you money. Valuable advertising dollars are only spent on the people who need your product or service. You no longer are throwing money into the wind hoping to reel in customers. A high return on investment is what every marketing campaign chases. This type of direct marketing often has a much higher return than widespread marketing.
Personalizing Your Medical Alert Device Marketing Strategy
One of the best aspects of a more targeted approach to marketing is the potential for customization. Since you are marketing to very specific groups of individuals, you can design your advertisement just for them. If you happen to filter based upon age and condition, your advertisement can focus on improving the quality of life for people who suffer from that condition.
Regardless of what sub-categories you filter the database into, it’s important to understand basic marketing strategies for senior citizens. Seniors respond better to specific words and images. They don’t generally respond well to being referred to as elderly. Seniors also don’t typically respond well to images that portray them as weak or frail. They tend to favor advertisements that refer to them as seniors or senior citizens. They also prefer imagery that shows them actively enjoying life. It’s a good idea to think about these things as you design your next advertisement. Rather than focusing on a disability, focus on what they will be able to do. Perhaps showing a senior citizen enjoying life with the use of a medical alert device will be a more effective way of advertising. This is certainly preferred over the image of the woman who had fallen and couldn’t get up.
Direct mail is also a great way to invite individuals to events. Senior citizens tend to be rather social and enjoy learning about new things. If you are having a product demonstration or lecture then consider using direct mail to reach individuals who might be interested in what you have to offer. This allows them to come to an event and learn about your product and service while meeting and speaking with other people.
Additional Tips for Medical Alert Device Marketing Strategies
Many companies use direct mail to offer promotions to potential customers. This technique can be quite lucrative when done correctly. The first thing you will want to do is keep it simple. No one, including senior citizens, likes to jump through a lot of hoops. The more complicated the offer is, the lower your return will be. Simple things such as a sale discount or a free month of membership can go a long way as long as they’re simple.
It’s also a good idea to keep your advertisement relatively simple overall. Using too many images or too much text can be overwhelming. Instead, use an easily readable font with clear and concise points. Limit images as well to make a clear point. Use a nice image to grab their attention. For example, if the people on your list show gardening as an interest, show a senior citizen enjoying working in the garden. You might consider captioning the photograph with something about not having to worry thanks to the safety of your product or service. Include a bullet point list of benefits and list the promotion that you’re running. This, of course, is just one example of how you can personalize your marketing strategy.
Using DataMasters Database to Reach Your Target Audience
The expert staff at DataMasters is standing by to help you with your direct mail marketing needs. Not only are we able to provide you with a high quality, up-to-date database, we can also help you with your advertisement and printing needs. We’ve been in the business of helping businesses succeed for decades.
This method of advertising is extremely successful for both businesses and customers. Businesses reach the people who need their products or services. Customers get targeted advertisements and promotions based upon their demographic and interests. With this marketing strategy, everyone is a winner.