Reach millions of Single Family Home Renters across the United States with DataMasters.
Every company needs customers in order to be successful. Unfortunately, reaching these customers can sometimes be very difficult. Countless companies pay for ineffective advertising and lead generation without seeing much of a return on their investment. That’s because the world of advertising is changing. Customers now have a plethora of options to avoid popular advertising methods.
It’s now possible to stream both television and radio, commercial free. Pop-up blockers block ads on many websites. Even social media is refocusing on how they can display more of the updates people want to see with fewer advertisements. As the marketplace changes, companies must adapt and find new ways to reach potential customers.
DataMasters has helped thousands of companies reach their customers, and we want to help you, too.
One of the great ways that DataMasters can help your company reach potential customers is through our Single Family Home Renters Database.
Marketing to Single Family Home Renters
The single family home renters demographic is one of the least targeted and under-utilized groups. This is because it’s often difficult to track families who rent because there tends to be less information available. Many database companies don’t bother tracking renter data because renters have a tendency to move more frequently, making it more difficult to keep up with current information.
However, at DataMasters we recognize the importance of helping our clients reach all customers, regardless of living situation. Single family home renters may just be the customers you’ve been looking for.
There are nearly 40 million single family home renters across the United States of America. This number grows each and every day as the housing market continues to boom. The DataMasters database houses the information for these individuals including:
- Land line phone numbers
- Cell phone numbers
The best part is, our database is completely customizable for your needs. This means that you’ll be reaching people who fit your target customer profile. Database customization is extremely powerful. It lets you reach the people who are more likely to do business with your company. This ensures no advertising dollars go to waste and you get the best possible return.
You can narrow our list down to your ideal customers. Some of our filters include:
- Zip code
- Presence of Children
- And much more !
Start by examining your current customer base to find out what things they have in common. You can also look at the traits of your target customers. Combine this data and apply the search filters to the DataMasters database to get a list of contacts who want what your company has to offer.
How Does Direct Marketing Work?
The first step is learning who you’d like to contact. Once you have your target demographics in mind, the real fun begins! From here, you create a custom advertisement that appeals to this targeted group of people.
Combining customer targeting along with custom advertisements for that group is an incredibly powerful combination. With most advertising mediums, you don’t know exactly who you’re reaching. This means your advertisement needs to be rather broad to have a positive return on your investment. With direct marketing, you know who you’re reaching. This means you can focus on what appeals specifically to that group of people. This makes your advertisement more appealing and more effective.
Once you have your list and your advertisement, you simply send it out. This can be done over the phone, e-mail, or through the United States Postal Service.
If you’re unsure or unexperienced when it comes to advertising design, speak with one of our data experts. We are able to help you with several templates and suggestions. We can even take care of your printing and mailing needs.
Who Benefits from Marketing to Single Family Home Renters?
Businesses and customers alike benefit from targeted direct advertising. Companies benefit because they’re reaching their ideal customers. Customers benefit because they’re being informed about products and services that they need and want.
Some of the most popular clients that benefit from marketing to single family home renters include:
- Real Estate Agents
- Mortgage Loan Officers
- Medical and Dental Offices
- Home Furnishing Stores
- Local Restaurants
- And much more!
The truth is that there are so many ways to utilize this form of advertising. Since home renters are frequently left out of mailings, many companies miss the opportunity to advertise to these individuals. Don’t walk away from a huge, untapped source of potential customers.
The DataMasters Single Family Home Renters Database
Our entire renter database includes information on homeowners and home renters alike. To create our single family home renters database we start by omitting the homeowners. Our process from here provides a near perfect reliability factor when it comes to providing the correct name and address. This means that 98% of the time you’re reaching exactly who you’re trying to reach. We also scrub our list regularly to make sure you’re not contacting anyone who’s opted out of receiving advertisements.
For those in the real estate business, we go the extra mile and offer a model for prospective home buyers. Families who’ve lived in a rental home between four and eight years who are between the ages of twenty-five and forty-five that are married, have children, and a credit score above 650 are much more likely to be in the market to buy their own home.
We can apply these demographics to our database in your location to provide you with a list of customers who may need your real estate expertise.
With a little creative thinking, our data experts can help your company utilize this massive database. We want to help you get results because your success is our success. Don’t put off reaching your future customers any longer. Our experts are standing by waiting to help put your company on the map.