Use Home Renter Mailing Lists to Grow Your Customer Base

Datamasters » Use Home Renter Mailing Lists to Grow Your Customer Base

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Home renter mailing lists are a great way to help your business find the customers it needs to thrive. However, tracking down home renters in your area can be a little tricky without the right information. Renters tend to relocate more often than renters, meaning current information is a must if you’re trying to market to a specific demographic. Imagine going through all the effort of creating an incredible advertisement for your target customer, then finding out they’ve moved and someone who is not your target customer now lives at their old address. Unfortunately, this happens far too often as unreliable companies flood the internet with old data.

DataMasters puts a stop to the loop of expired information by building and maintaining top of the line mailing lists. Our home renter mailing lists are among the most accurate in the industry. This means that your company can reach the target customers you’re looking for with confidence. We offer our clients the most current information possible while still respecting the customers in our database.

Home Renter Mailing Lists Take Your Marketing to the Next Level

There are a large number of renters living in single family homes across America. Our database contains the demographic information of millions of these renters. The individuals on our home renter mailing lists are the people who can make or break your business. This information is valuable on a national and a local scale, depending on your company’s needs.

Many small businesses struggle to increase local awareness. Overall, many individuals prefer to support small and local business, however, many of these businesses are unknown to their community. Thankfully, home renter mailing lists can change this for your business by providing you with a direct link to the customers who matter most. The best part is, that this direct form of marketing is much more cost effective and efficient than television, radio, and billboard advertisements. It’s even better than spending endless hours manually canvasing your neighborhood in flyers.

Using a database to reach the customers you select puts you in the driver’s seat of your advertisement campaign. You no longer stand on the sidelines as your advertisement is displayed far and wide in hopes of raising interest. Now, you select who gets your advertisement and what they see. This targeted approach increases your return on investment greatly while giving your customers what they want and need.

Exploring the Benefits of Home Renter Mailing Lists

Any business large or small, local or nationwide can benefit from home renter mailing lists. This type of advertising is especially useful for small companies that do most of their business within a limited radius. For example, delivery businesses, service businesses, and real estate businesses can all make great use of this advertising medium.

If most of your company’s business comes from individuals who live within ten miles of your location, then it’s a great idea to expand awareness of your business in that location. This is especially true for health care offices, child care services, banks, restaurants, and much more. These are the types of businesses that tend to bring in more local business than others. If you’re looking for a particular subset of customers, then location alone may not be enough. Thankfully, DataMasters also provides a variety of data filters to help you refine the database to meet your needs.

Begin by evaluating your current customers or brainstorming your ideal customers. You can now use this information to create a look-a-like audience in the area of your choosing. For example, if you offer childcare services you can choose to target customers within a 5 mile radius of your business who have children. These customers are far more likely to need your services than a senior citizen who no longer has children at home.

This type of marketing plan is also ideal for realtors and other companies involved in the real estate industry. Many home renters are potential buyers. Using home renter mailing lists provides you with a head start over your competitors when it comes to helping growing families purchase their first home. Really, this type of marketing can help nearly any business find the customers it needs.

Increasing the Return on Your Investment

Having total control over your advertising campaign allows you to think outside the box. You can brainstorm new and interesting ways to appeal to your target customer group. Using what appeals to your current customers is a great way to get more of those same customers. If you want to branch out and grow your customer base, you can also find exciting ways to appeal to other customer subsets.

Another great aspect of the direct mail advertising method is the ability to run small, simultaneous campaigns. For example, if your business is a local credit union you can advertise different services or account types for different customer groups. Families with children may be interested in children’s savings accounts while older adults may be more interested in retirement account options. There really is no limit to the multitude of possibilities direct mail advertising offers.

Companies also love the added benefit of being able to track the results of their campaign themselves. Since you design the advertisement, you can incorporate a discount coupon or code for your customers to use. You can even use a different code for each advertising campaign to test which advertisements are most effective. Not only are you offering your new customers a great deal, but you’re also gaining the ability to track the effectiveness of your marketing.

Working with the Top Agency in Direct Mail Marketing

DataMasters understands how much rides on your advertising dollar. Our goal is to help your business succeed and grow. We can help make a name for your company and increase your customer reach. Our professional staff provides high quality, current information paired with their expert know-how. Don’t let the lights go out on your business, we can help bring new life to your customer base.

Call DataMasters today at (469) 549-1800 to learn more about home renter mailing lists.