When you’re in real estate, whether you’re a realtor, mortgage company, or in the banking industry, it’s important to be able to reach as many potential customers as possible. One of the best ways to do this is through a targeted mailing list to help generate leads. When you want to know how to generate leads in real estate, this is one of the best ways.
Let’s take a look at what a targeted mailing list is and why it’s so important to generate leads in real estate.
What are Mailing Lists?
Mailing lists can either be lists of people’s physical addresses or their e-mail addresses. Generally, targeted lists are more useful and beneficial. Targeted marketing lists send specific, personalized messages to people based on certain criteria. This can be done by their location, preferences, behavior, or other characteristics.
Targeted marketing can convert potential customers into new customers and make one-time customers, repeat customers. With targeted mail, you know who your message is going out to. This way you’re not sending your messages out to people who would have no interest in what you’re selling.
When you craft personalized messages, you can highlight specific customers who fall into certain categories. The more detailed you can be, the more connected you become. When people feel connected, they are more likely to gravitate towards a specific business.
Why Mailing Lists are Helpful to Generate Leads in Real Estate
Some real estate agents and those in the mortgage industry may think that having a network of other agents and contacts who they talk to regularly is enough to succeed and get leads. While those certainly don’t hurt, you need more.
Marketing and having mailing lists give you more exposure. It allows you to be sure that your marketing is actually reaching the people who could actually use your services. It also allows you to regularly send messages and keep in contact with people. When you are top of mind, they’ll be more likely to contact you over the competition.
When you send out emails, you need to get people to opt-in to your list. If you don’t, you run the risk of spanning them, which can land you I trouble. Just because someone came to an open house and put down their email list, doesn’t mean they want you to send them emails. You need to ask their permission before sending them. Not only does this protect you, but it also gives you a better chance that they’ll read the emails because they’ll want to receive them. If not, they may put them in the trash without even opening them. That’s a waste of your time and energy.
Just as important as it is to get permission from people to send them emails, is to make sure you’re sending your message out to the right people. Some categories you’ll want to consider include:
- New homeowners
- First-time home buyers
- High-end buyers
- People selling their homes
- Repeat customers
These are the groups of people who are most likely to use your services. By separating people into these categories, you can also tailor your message. The message you send to new homeowners may be different than the message you send out to high-end buyers. Your message needs to resonate with your audience. That’s why having mailing lists helps. They help you to get the right message to the right groups of people.
When you have mailing lists you can also keep better track of how frequently your message is going out. You don’t want to bombard your audience, but you also don’t want your messages to be so staggered that your audience forgets who you are and starts to build a relationship with another agent or company.
You can control when your messages go out and you can make sure that they’re timely to what’s going on at that time. You’ll also want to give people the information they can use and information that they find value in. While you are trying to sell your business, you don’t want to come off as too pushy or too “salesy”. You want to send them a message with valuable information that they can appreciate. That will resonate with them and make you memorable. They’ll remember that you gave them information that they can use, which will also make you more credible.
Some ideas to include are:
- DIY guides for home projects
- Home improvement trends
- Landscaping tips
- Neighborhood guides
Those are just a few ideas you can use to send out to those on your mailing list.
When people can connect with your message, they’ll be more likely to choose you over the competition. If you are sending out information that no one cares about, you’re not going to get any leads, which means they will not convert to customers. This is an important part of the puzzle when you want to know how to generate leads in real estate.
Contact Data Masters to Help You Generate Leads in Real Estate
At Data Masters, we help generate leads for the mortgage industry and real estate agents. People know to turn to Data Masters for the most comprehensive lists.
Our mortgage data is updated monthly with new purchase and refinance data. Data Masters receives purchase and refinance information from hundreds of counties throughout the country. We combine this information to create the most comprehensive and accurate lists available.
Our database is great for mortgage companies and individual loan officers who want to get in touch with homeowners:
- with High-Interest Rates
- in need of a Refinance
- in need of Debt Consolidation
- are seniors
Call us today at (469) 549-1800 to find out more about how we can help you develop a targeted email marketing campaign to grow your business and get the leads in real estate that you need to be a success.