DataMasters Ethnic Mailing Lists
DataMasters is one of the country’s leading National Mailing List companies, and we are proud to offer our Ethnic Mailing List.
This highly sought after Ethnic Mailing List database is the result of over 100 extremely accurate and efficient statistical models, and templates that rank households by the probability of being a particular race and or culture.
Ethnic Mailing Lists can help you, the direct mail marketer increase response and sales, in two major ways.
Narrow the Focus of Your Marketing Campaign
The narrower you focus your marketing campaign, the better results you will get. Ethnicity is just one way to narrow the focus. There are many different ethnic backgrounds, all with different degrees of consistency. Ethnicity based on faith, such as the Catholics & Hebrews tend to have people who identify themselves as part of a larger and “wider spread” group within various communities. This is also true of neighborhoods that are originally made up of one ethnic group such as Italian or Finnish, especially when residentship still has ties to the “old country.” They are more likely to respond to their own Individual cultural verbiage.
Ethnic Mailing Lists Can Increase Sales!
Many ethnic groups receive far less direct mail offers on average; therefore, Ethnic Mailing Lists can increase sales! People of Hispanic descent, for example, make up about 13.5% of the U.S. population but only receive about one quarter of direct mail offers as the overall average U.S. household. By offering your services to them this increases NOT ONLY the chance that your mailing piece will be opened, but with the right offer, the better probability of a sale.
As with all marketing, it is crucial to know and understand the ethnic background of the people you are targeting. Ethnicity can be characterized by several different factors, including language, race, religion and country of birth. Some families and households have several different ethnic backgrounds. And in some cases, the region of the country that the person or families live in may also have an impact on the effects of ethnicity.
DataMasters is the Best Source for Your Ethnic Mailing Lists!
Just look at our selection:
Scottish / Irish
Ethnicity by Language spoken:
(Mandarin, Cantonese and other dialects)
Laotian (Includes Hmong)
Please call (800) 897-1183 to inquire about pricing.