Ethnic Database & Mailing Lists

Ethnic Mailing Lists for Targeted Direct Mail

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DataMasters provides the most comprehensive and accurate Ethnic Data and Ethnic Language Data currently available.

We offer:

Data that is available for Direct Mail Marketing, Telemarketing and Email Broadcasting
Over 92 million ethnic households with postal information
53.9 million households with Land Line Phone Numbers available
Cell phone numbers for 15.4 million households by ethnicity
Email addresses for 12.7 million households

Why get your Ethnic Data and Ethnic Language Data from DataMasters?

We provide the most comprehensive and accurate Ethnic Data and Ethnic Language Data currently available. Our Ethnic Consumer Information for Direct Mailing is updated monthly with National Change of Address Matching with the USPS, Delivery Sequence File (DSF) and locatable Address Conversion Service (LACS). Hundreds of proprietary data transactions each week are also incorporated into the Ethnic Database Construction. Also, our Ethnic Business Data is updated with telephone directories and the data is telephone verified once a year to verify correct contact information and address information.

Database Quantity

In the USA, we currently have:

Over 92 million ethnic households with postal information
   53.9 million of these households have land line phone numbers available
   Of the 53.9 million land lines, 16.7 million are not on the DNC database
     See our Ethnic Postal and Land Line Counts
     See our Primary Language Postal and Land Line Counts

Cell phone numbers for 15.4 million households by ethnicity
   Approximately 7 million of these cell numbers are on the DNC database
   8.4 million are not on the DNC database

Email addresses for 12.7 million households
   All of the emails are single opt-in
   Compatible with any Third Party Email Marketing Service
     See our Ethnic Cell Counts and Ethnic Email Counts

Uses

Our Ethnic Data has been successfully utilized for multiple different offers. Below are a few of the most popular Targeted Direct Mail Offers:

Insurance Offers
Travel Related Offers
Ethnic based Media Outlets
Credit Card offers to target specific ethnicity
Religious Offers

Doctor’s Offices and Dental Offices
Ethnic Retail and Grocery Stores
Political Offers
Telecommunication Offers

Business Owners by Ethnicity

We have over 16 million USA businesses identifiable by the business owners ethnicity. These businesses can all be contacted with postal and by Telephone. This data is also selectable by:

Business type
Sales volume
Employee size

In addition to the postal and telephone data, we have 996,165 Ethnic Business Owners with email addresses.

Frequently Asked Questions

1How are the data sources compiled?
Compilation and Update Methods

Our Ethnic Consumer Information for Direct Mailing is updated monthly with National Change of Address Matching with the USPS, Delivery Sequence File (DSF), and locatable Address Conversion Service (LACS).

The Database is updated with:

Census Information
White Page Telephone Directories
Tax Assessor Databases
County Courthouse Data

These are all incorporated into the compilation of our Ethnic Targeted Data.

Databases such as the quarterly Deceased Persons File, State Attorney General Data, as well as the Direct Marketing Association's do-not-mail and do-not-call lists, and the national FTC do-not-call file are utilized in the Ethnic Consumer Data build. Hundreds of proprietary data transactions each week are also incorporated into the Ethnic Database Construction. Also, our Ethnic Business Data is updated with telephone directories and the data is telephone verified once a year to verify correct contact information and address information, as well as the number of employees and annual sales volume.

2What are the different selections available to cross-reference the Ethinic Data?
Cross Selections:

Our Ethnic Data for Direct Mail Marketing can be cross selected with almost all of our data products. See our related Hispanic Mailing Lists Page. Also please see our Automotive Page, Boat Owners, Motorcycle Owners, RV Owners pages for specific Ethnic Groups who own these specific vehicles. With our Consumer Data Specialty Files, you can target specific Ethnic Groups:

Who are Apartment Renters or Home Renters
By Ethnic Families with children from 0 to 17 years of age
Ethnicities by Occupation to reach an Occupation Category or Professional Category by specific ethnicity
From any of our 250+ available Professions and Occupations
Ethnic Seniors
Ethnic Voters
Ailment and Pharmaceutical pages to select Specific Ethnic Groups with certain ailments or ethnically targeted individuals who are prescribed specific medications
Ethnicity Homeowners with specific Mortgage Criteria, or Specific Ethnic Groups with Mobile Homes or with swimming pools

Click here for all available selections that we can combine with our Ethnic Direct Mailing Data.


Lifestyle Selections:

Our Ethnic Targeted Direct Mail Lists can also be cross-referenced with lifestyle data that can be utilized to specifically target specific ethnic groups who participate in activities such as:

Home Improvement
Reading
Business Opportunities
Real Estate

See our complete list of available Lifestyle Selections.

3How is the data delivered?
Data is delivered in via Email or FTP in Excel, ASCII or any format requested.
A Word Label File will also be supplied at no additional cost.
Printed Peel & Stick Labels will be supplied for an additional $10.00 per thousand.
A Telemarketing Printout can also be supplied for an additional $10.00 per thousand.

Terms of Use:

Before using any of our data products, please review our Terms of Use Information

Pricing for Ethnic Data

Type Quantity Price
Names and Addresses 1,000 $0.12 each
Names and Addresses 5,000 $0.07 each
Names and Addresses 10,000 $0.06 each
Names and Addresses 20,000 $0.05 each
Names and Addresses 50,000 $0.04 each
Land Line Phone Numbers - DNC or non-DNC - no additional charge for Specific Language Speaking Only $0.01 each additional
Ethnic Cell Phone Data 5,000 $0.15 each
Ethnic Targeted Email Marketing Lists 5,000 $0.09 each
Ethnic Business Data with Postal and Phones 1,000 $0.15 each
Ethnic Business Data with Postal and Phones 5,000 $0.09 each
Peel & stick labels $10.00 additional per thousand
Telemarking Printout $10.00 additional per thousand

Please inquire for additional pricing options and volume discounts.

Please contact us today to speak to a friendly Ethnic Data Marketing Specialist. (800) 897-1183, or email us.